Women don't really want an Engagement Ring
Women don't really want an engagement ring, and no one wants to buy one.
Let me clarify.
Let's pretend you just bought a watch. Why did you do that? I bet you a million bucks it wasn't to tell the time.
Maybe you did it because you want to track your sleep patterns, or count your steps.
You don't feel as healthy as you'd like. You want more from life and the only thing holding you back, is you.
Or maybe you just got promoted.
A promotion feels great for a day, but then the grind sets back in. You want a happy thing - something to soothe the sacrifices you've made - a symbol for what you are proud of.
Anything we want above our animal needs for food, shelter, and companionship, we want for two reasons:
- To simplify life
- For emotional benefit
When men approach buying an engagement ring, they don't care about diamond specs and carat weights or the history of design.
They care about making the right decision.
If it can be quick and simple, great. If it takes time or effort, they need to know it saves time, money, or energy in the long-run.
When women approach an engagement ring, they're drawn to concepts like 'craftsmanship' and 'design' not because they want to learn how it was made.
They want their hearts to fill with warmth pride when a colleague says ''wow, I love your ring!''
They want to look at it on a dreary Monday morning 10 years from now when they're tired and have a barrage of emails and feel uplifted and full to the brim with gratitude.
Both parties want the same outcome, but for different reasons, and that's the link between the two.
When you're looking for your engagement ring, play it forwards.
In the long run, it's worth taking the time to make sure the design fits in with job, handshape, and lifestyle, instead of a ring that anyone can buy.
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